CareTria delivered an incredibly successful program for a product that was losing exclusivity and had already lost its field force in preparation for patent expiration. This program exceeded all client expectation and actually grew market share.
Situation
- A top 5 NYSE-listed pharmaceutical company partnered with CareTria on a Tele-Detailing program for one of its mature brands.
- After losing its field sales force, the brand wanted to maintain strong HCP loyalty and grow its market share.
- The goal was to cultivate relationships with office staff, turning them into brand advocates to drive product utilization.
Solution
- Develop and train dedicated sales representatives.
- Ensure effective product messaging and sample availability to facilitate patient initiation.
Key Results
- Exceeded client goals within the first three call cycles.
- Achieved a 5% increase in market share.
- By the third year, the brand allocated its entire promotional budget exclusively to the CareTria Tele-Detailing program.
- CareTria sustained this successful partnership for an impressive 8 years.
“Last week was the highest sales week since the end of last year. Net trade sales were up significantly. We are extremely pleased in what we see, the entire team’s effort and follow through. There is nothing like coming in on Tuesday and seeing a significant uptake in the sales dollars.”
Are you ready to achieve results like these? Contact us to get started today.
