A #1 prescribed brand faced significant market pressure from a newly available generic equivalent. Brand-loyal physicians were increasingly prescribing the generic due to a lack of payer coverage and accessibility in retail pharmacies for the brand. The manufacturer sought to implement a cash option to retain patients who were being forced to switch. The core hypothesis was that if the brand’s cash price could be comparable to the covered generic price, both HCPs and patients would revert to the brand.
Situation
- #1 prescribed Brand with generic equivalent
- Brand loyal physicians were prescribing generic due to lack of payer coverage retail pharmacy switching
- Manufacturer wanted to ensure a cash option was available for patients that remained stable and loyal on the brand
Solution
- Marketed program to high prescribing HCP’s that used to write for the Brand
- Established White Label Branded pharmacy for ease of prescribing within EMR’s
- Patient gaps in care analytics, triggering real-time digital patient engagement
- Full-service online and live patient support center to ensure “No prescription left behind”
Key Results
- 90x growth since inception
- Over 2 million program dispenses a year
- 90% Patient Conversion rate versus < 50% at retail
Contact us to learn how CareTria can provide a solution for you.
