LOUISVILLE, KY, April 2nd, 2026 – eBlu Solutions, a provider-integrated digital platform for real-time benefit investigation and electronic prior authorization, announced today its rebrand to CareTria (“the Company”). The integration reinforces CareTria’s ability to deliver a more connected approach to patient access across the specialty healthcare ecosystem.
The rebrand reflects more than a new name. It signals a clearer way to address one of healthcare’s persistent challenges: helping patients move from prescription to therapy without unnecessary delays or gaps. CareTria brings together technology, services, and industry expertise to better align specialty practices, hub teams, and life sciences organizations around that goal.
As an industry-leading therapy initiation partner, CareTria connects a national network of more than 100,000 providers through digitally embedded enrollment, real-time benefit investigation, electronic prior authorization, and coordinated fulfillment pathways. With 86% of benefit investigations completed in under 60 seconds, the platform helps reduce delays and keep patients and their practices moving forward.
The foundation that made eBlu Solutions a trusted partner remains in place. Core capabilities, including benefit investigation and prior authorization, will continue unchanged, along with the performance and support that partners rely on every day. This next phase builds on that base, expanding the platform’s reach and strengthening its role across the patient journey.
As part of the transition, the eBlu Solutions portal will become CareTria Provider Connect, with updated branding, design elements, and language. These changes signal a new identity while preserving the experience already embedded in daily operations.
“This is an exciting step forward, and a natural one, ” said Mark Murphy, co-founder of eBlu Solutions. “What we’ve build with eBlu Solutions is strong, and that is not changing. CareTria reflects where things are headed. There is a real opportunity to bring the different parts of the access journey into closer alignment and remove barriers that slow patients and practices. That is what continues to drive this work, and there is a lot of momentum behind it. “
CareTria represents a more coordinated model, connecting key parts of the access process to improve visibility and alignment. The result is a more consistent, reliable path from order to therapy.
About CareTria
CareTria is a leading therapy initiation partner that helps pharma companies accelerate patient conversions and optimize gross-to-net through a faster path from order to therapy. Its exclusive provider network with embedded automated digital enrollment, including 85% of benefit investigations completed in under 60 seconds, connected to multi-modal fulfillment – including specialty pharmacy, direct-to-patient cash, samples, free-goods, and 3PL distribution – ensures a faster path from order to therapy. Real-time data and analytics drive continuous optimization across the product journey. By combining speed, precision, and scale, CareTria helps patients start therapy sooner while delivering measurable impact for its pharma partners. Learn more at caretria.com